With award season upon us, the battle for celebrity red-carpet placements is in full swing. At the Golden Globes, the big winner was Lorraine Schwartz, whose innovative designs were worn by Beyonce, Jennifer Lopez, Cate Blanchett, Jessica Biel, Sheryl Crow, Emily Blunt, Sarah Paulson, Isla Fisher, and Sean Combs. Although other jewelers may have had as many placements, Lorraine Schwartz designs stand out in a crowd, with their distinctive and unusual style (as well as highly visible scale!) FabSugar blog has great details and images of all the pieces. The classic large diamonds loaned by most other jewelers often aren’t really distinguishable from each other. There were a few exceptions. Angelina Jolie wore a distinctive Indian-style suite in 22k set with rose-cut diamonds by Bochic. (We have a picture of the necklace below, as well as yesterday’s post of Jolie wearing it.) Heidi Klum always does a good job showing off her collection for Mouawad and last night was no exception, with a very visible $1 million choker with a heart-shaped diamond locket. Hilary Swank wore a large Chopard flower in brown and white diamonds in her hair, which had great impact on the red carpet. But Chopard also gets a lot of press for paying celebrities, including Swank, to wear their pieces. (A Chopard spokesperson in a story on the topic in the Los Angeles Times: “Saying one brand pays stars when they all pay stars is ridiculous.’”) So some of the good publicity for the brand is undercut somewhat. The New York Post dishes on this topic in a recent story called Carpetbaggers. At least those that contract to wear the jewels are guaranteed to credit the company (and pull back the hair so those earrings show.) I am sure Leviev is a bit upset that Drew Barrymore could not pronounce the company name when showing off her Leviev earrings at the Golden Globes.
Every award season includes stories on placements and the business of the red carpet. But the Diamond Information Center, which actively promotes diamonds before the Golden Globes with a luncheon organized with InStyle, is rising above the fray this year (and helping to offset any Blood Diamond-inspired red carpet remarks like those by Djimon Hounsou at the Globes) by offering nominees or presenters at the Golden Globes, Grammys, or Academy Awards who wear a diamond right-hand ring a $10,000 donation in their name to a cause or project in Southern Africa. Raise Your Right Hand Ring for Africa is sponsored by red-carpet regular jewelers, including H. Stern, Martin Katz, and Neil Lane. DIC hopes to raise $100,000 for these causes this year and is well on the way already.
by:modernjeweler
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